Stupid Is As Stupid Does

You have to be reasonably smart to start a direct selling company and grow it to any size. And even if you have some blind spots yourself, most founders surround themselves with other smart people — compensation plan consultants, back office software providers, experienced MLM attorneys, etc. So why is it that some companies do… Read More »

Never Join an MLM Without Researching the Leadership

One of the most important things to consider before joining — or especially investing a significant amount of money — in an MLM opportunity is the leadership of the company.  If you can’t readily find out who the founders, executives and top leaders are, that’s a red flag. I regularly read Behind MLM, and there’s… Read More »

FTC Commissioner Praises Direct Sellers

Now there’s a headline you don’t see every day. But that’s exactly what The Hill wrote after attending the DSEF-sponsored event at the National Press Club: Consumer Protection: A Multi-Industry Conversation on Ethics & Self-Regulation. FTC Commissioner Maureen Ohlhausen had this to say: “I commend you for your partnership with [Council of Better Business Bureaus] that has… Read More »

Surge 365 and SVH Digital Reach New Low in Dirty Marketing Tricks

“In Google and other search engines, it’s too easy to find “scam reports” and other negative drivel bashing just about every legitimate direct selling company, as well as the industry on a whole. For many people, this is their first impression of our industry, or a specific company they’re researching. So why don’t we do… Read More »

Party Plan Is Up, But Tupperware Is Down — Why?

If party-plan marketing is making a comeback, then why is Tupperware performing so poorly in the stock market? The brand’s recent earnings and EPS trends are looking pretty grave. However, stock traders are jumping on the Tupperware train while the shares are low, showing that they are confident in a revival of the popular brand and its reputation for success.

Solavei Tries to Block Stream Mobile Launch

“We’re thrilled to celebrate the nationwide launch of Mobile Services by Stream with our enthusiastic and committed Associates at Unleashed in Las Vegas.” – Mark Schiro, Stream President and CEO. And so begins another MLM war. This time the rivals are Solavei, which operates a mobile service provider expanding into social commerce, and Stream, a… Read More »